DIY Marketing: Making Ads Personal

In a world dominated by flashy AI-generated advertisements, sometimes the simplest approach stands out the most. This handwritten ad is a refreshing take on marketing that breaks away from overly polished campaigns. The ad humorously states, "I'm sick of all the A.I.-made ads. Here's mine." It captures the attention with its straightforward message and hand-drawn illustrations.

The ad includes a 'before and after' scenario. On the left, a sad stick figure stands alone, while on the right, a smiling figure holds keys in front of a new home, portraying success in securing a mortgage. The addition of a pile of money and a smiling character adds a light-hearted touch. This personal approach makes the ad not only relatable but also memorable, highlighting the benefits of working with a hands-on mortgage broker in a unique and engaging manner.

Ralph McKenzie, Mortgage Loan Officer at NEXA Lending. NMLS #2221876. Call 352-346-2105.

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